Designing isn’t just about picking pretty things

Women are directly linked with fashion. It would be right to say that the word fashion is synonyms to women. It is something more than wearing clothing. If you are an urban beauty, the fashion trend and style should go well and that too in advance with you. Few of the factors that define your fashion statement are body frame, skin tone, level of comfort and personal attitude.

So ladies, come on, let’s have a feel according to your body frame, skin tone and after all your level of comfort.

Winnipeg-based Stephanie C is our head designer for the Nygard SLIMS brand here at Nygard International. Born in Winnipeg, she studied Fashion Merchandising & Marketing at the International Academy of Design & Technology in Toronto and has never looked back. These days, she can be found researching trends, creating new styles or engineering garment fits.

Body Frame: Are you a plump woman, if yes, try avoiding sleeveless cuts. Choose dark color clothing rather than lighter shades. Or prefer over a range of dull colors like dull blue or dirty blue. If you wear small prints and vertical line prints, you will look slimmer. If you have extra pounds in you, avoid kota sarees and cotton sarees and stick to Chiffon and Georgette Sarees.

Choose beige and fawn colors, if you have a medium structure. In case of blouses, try on nets as these are of great help in disguising physical flaws.

Thin women, cheer up, you will look gorgeous in all the color ranges. All the colors and shades will suit on you. You also can try on sleeveless, deep cuts and strapped blouses.

The inspiration of listening to women and the customer’s needs and wants is really what influences our next designs. Designing isn’t just about picking pretty things. It’s all about the end consumer and making sure we are giving her what she wants so she keeps coming back.