Nygard Fashion Concept Store GRAND OPENING in New York
The Grand Opening festivities kicked off with an exclusive VIP premiere party where Peter Nygård, Chairman of NYGÅRD, was joined by celebrities, media, personal friends, & other distinguished guests.
Guests were treated to a spectacular fashion show, showcasing NYGÅRD Fashions to the streets of New York. Models strutted the runway, which ran outside along B'WAY, "the world's largest outdoor mall", from NYGÅRD's corporate World Heaquarters and into the brand new store. The fashion show featured all of Fall/Holiday '09 hottest trends, sleek afghan hounds & a spectacular finale 'Goddess Gown' made entirely of peacock feathers.
Highlighting NYGÅRD's commitment to offer "the fit for every woman", the show featured 7 inspiring women modelling "real women" sizes from the full range of NYGÅRD fashions. All of the women are breast cancer survivors, emphasizing NYGÅRD's ongoing support in the fight against breast cancer.
The NYGÅRD Fashion concept store is a futuristic store which captures Nygård's unique vision of marrying fashion & technology, where customers will browse the latest fashions beneath space age Saturn rings, view clothing on rotating 360 degree rotating chrome mannequins, and see the latest fashions in real time in the stores vast array of digital screens.